How Not to Build and Promote Websites - A Case Study on Multi!

I decided to write a post about this company because their so-called "experts" are still trying to hack this site. And I'll just show how pathetic their own "creation" looks. We'll talk about this today with a concrete example and all the consequences...

So, the first screenshot tells us that these people are trying to attract at least some traffic from social networks, but they do it so unprofessionally that it's embarrassing for us, not for them! The first thing that catches the eye is the number of social networks, and the company positions itself as B2B, i.e., selling Chinese junk to sole proprietors (apparently, they believe that sole proprietors are constantly on VKontakte and TikTok!!! :)))

Moving on: the screen inscription urging you to leave your contact phone says a lot, for example, about how little the person who created it cared!

I tried to find their "junk wholesale" on the site — I couldn't do it through the search form, but I managed to do it later through an inconvenient navigation system (as will be clear from the screenshots!).

If you decide to visit the office in St. Petersburg, forget about it — there are no signs on the door indicating that this door belongs to this company! So, in fact, you'll have to spend money on your phone to find out where to go (though this is a rhetorical answer!).

The company's news dates back to February 2020, so apart from coronavirus news, they have nothing else?

As for the English borrowings in the form of the "NEW" badge — here we can confidently say that the design is complete crap, because either you make all the badges in one language, or you remove them altogether (who the hell cares if someone knows the product is new, seriously? Or are you selling used wholesale on the site — where's the logic?). If the product has been considered "new" since February, tell that to your sole proprietors at the warehouse!

Let's move on directly to the products themselves: a decorator with attachments — are you serious? Clearly, the designer hinted at a different purpose for this device, but you released it anyway... Congratulations! There's not much to comment on here...

Instant registration on the site THROUGH FACEBOOK! Meanwhile, we are in a VKontakte group — so registration may be instant (in a few steps — and it's unclear how many...), but only they themselves understand the logic of logging in from one network through another! Yes, and to view your community, you don't even need to register... (if you think this is an argument!)

The YouTube channel is similar to the main site in that it has few subscribers, little useful content, and little information that people actually need about anything. I suggest watching their first video — maybe at least someone else will like this piece of junk!

https://www.youtube.com/embed/D0WBqlWRXlU

In essence — they don't know which direction to move in, so they push everything at once, but their bald heads don't have enough experience (or brains?) to grasp one simple truth: a pro is someone who does, not someone who talks!

Pinterest = 0 subscribers!

Mail.ru — 4 friends and 27 years old (no, not since the company's founding, but simply the age of the person who registered through Facebook on the VKontakte site...).