Site Promotion of es-printmaster.ru - Statistics for 3 Months!

Let's start our review of :SEO: promotion of the website es-printmaster.ru from the very beginning, when it was still (or already had become) "raw" in terms of code optimization, site structure, speed, and other "features". Let's take a look at what it looked like initially, for about 7 years in a row, and judging by the metrics, far from high positions, and what it became after just 2-3 months of work on the project structure, after updating the design and installing a new template.

This is how it was

So, here is a screenshot from a popular service for exporting statistical data about the domain age and its appearance (i.e., what the project looked like initially with the old template):
Regarding the so-called "puzomerok" indicators, or the site's rating in the network (everything is very sad):

Regarding the site's promotion for certain keywords earlier (the screenshots clearly show that the project was not well optimized):

The general statistics from a well-known service were also unimpressive — a perfect client for an SEO optimizer!

This is how it became

Next, let's describe the main actions that were implemented on the site:

• Redesign of the template (installation of a new CMS and updated code both internally and externally);
• Improved site structure and usability both in the displayed menu and within the project for categories, articles, etc.;
• Optimized the display speed of site elements, installed a sitemap, clean URLs, robots.txt file, implemented the HTTPS protocol, and other technical components;
• Ordered articles for external and internal link building, compiled a semantic core, and much more.

Below are the results of our work:

HTTPS and site design

Site positions after just a few months of work:

Yandex

Google

Overall SEO promotion trend:

And finally, statistics on positions from another online service:

Results

Overall, excellent work has been done on optimizing the es-printmaster.ru project, but there is always room for improvement. For example, we are working on H1-H6 headings, which for some reason are not taken into account by some template, plugin, and extension developers. We also need to work on the internal components of the resource, build trust for search engines, and much more...