Domain name — a symbolic designation that helps find the addresses of internet servers or, simply put, websites, of which there are now a vast number.
After or before creating your project, you will need to attach it to a domain. To understand what it is and why a domain name is necessary for your project, let’s examine this in the article.
So, in simple terms, a domain is the address of your website, i.e., a set of characters that you enter in your browser every time to access a specific site. For example, photolessons.org
Domains can be multi-level. For example, the site: yousite.ru — this is a second-level domain, while the project: yousite.com.ru — this is a third-level domain.
For SEO optimization and to improve the ranking of your resource, it’s best to choose second-level domains.
Domain names are also divided into zones. For example, yoursite.ru — a domain in the .ru zone, while yoursite.com — a domain in the .com zone, and so on.
First of all, you need to determine which region your resource will belong to — if it’s an online store for Russian users, it’s better to choose the .ru zone, but if your traffic will be English-speaking or your site is a company’s business card, you can select a domain name in the .com zone.
The above domain zones are the most popular, but you can choose the .spb.ru zone if your site, for example, is dedicated to the historical values of the city of Saint Petersburg, thus emphasizing the site’s affiliation with the main theme.
Each specific topic has its own peculiarities. For example, it’s best to choose short domains since they are easier to remember. If a domain name is taken, you can pick words that fit the meaning — these could be "best", "ideal", "top", and so on. Everything depends on the professional field you plan to pursue further.
Today, domain names in a new zone — .рф — have become popular.
Let me say right away — this zone is not particularly attractive because the address of your internet resource will be inconvenient, as it is poorly readable.
The culprit is the encoding and display in programs that may simply fail to recognize certain characters. Additionally, serious SEO optimization problems may arise!
https://xn--d1abbgf6aiiy.xn--p1ai/%D0%B2%D1%8B%D1%81%D1%82%D1%83%D0%BF%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F/9855
(original link: президент.рф/выступления/9855)
Let’s look at the main criteria for selecting domain names for a website:
- The domain name should be short for quick memorization by users.
- Visitors to your site should immediately understand where they are when they see the domain.
- For a specific topic and a particular region, it’s best NOT to use domain zones such as est, cn, com.ru, etc.
- Do not use transliteration or translation in phrases, for example, moya-work.
- It’s better not to include numbers in domains unless absolutely necessary or if you’re using a phone number as the domain.
- Carefully study the final choice of the domain zone so that it harmonizes with the overall domain name and doesn’t result in something like menya.net, domao.ru
Was this helpful?
