Anti-rating is a negative assessment of someone's activities and its digital indicator, which is based on the opinions of experts in a certain field and the results of public opinion statistics. Today we will conduct a brief analysis of 4 common online stores that position themselves as convenient, fast, and accurate, but we all know what lies ahead.
1st place - Ulmart
1st place in the anti-rating of common online stores is firmly and confidently held by one of the country's main suppliers of multicookers, coffee makers, and other household appliances - Ulmart. This store simply cannot be the best in all aspects and manifestations. We will pursue to apply this.
We go to the seller's website and look for a specific product. For example, I took a hiking navigator. What do we see on the page: the price of the product is 7,990 rubles (according to the store, this is a dear product with excellent characteristics). Now let's look at the lower right corner of the page, and we see an inscription with the following content:
\u{201c}There is the same one for <wild>8,000 rubles</wild>. Reason for markdown - Product with damaged packaging
If you buy this product, by what percentage will its packaging ultimately become damaged? This rhetorical question need not be answered! That is, buyers are being deceived right on the product page, without delving into the site settings and dynamically created system announcements - after all, it shouldn't be the system's job to monitor such things...
Let's move on...
Now let's go to Yandex Market and search for the company Ulmart. First of all, we look at the indicators and the rating of the online store itself. The lowest of the presented parameters - 1 point - makes up as much as 10% of the total number of ratings! That's a lot... One can immediately draw a certain conclusion - these are ordinary people who have encountered sharp service, plus possible competitors. However, there are far more written reviews with 5 stars than real ones, judging by the quantity! Without delving into the stylistics of the texts, one can differ paid posts from real ones with the naked eye.
2nd place - Eldorado
Let's go through the rating from Yandex Market again, where negative reviews from buyers of this online store are clearly visible. Here, there are fewer responses with 1 point - only 5%, but don't rush to conclusions, because: firstly, this store is less popular among the people, and secondly, it has already earned a reputation for the "quality" of its goods, so no one is usually surprised, and many simply do not write about it online.
Now about discounts in online stores:
The website publishes special offers and promotions, let's govern the benefit from them... I put the first product I saw into the cart and applied the discount code indicated on the site to it, resulting in a total of 6,686 rubles (excluding delivery!). Now let's copy the western name of the product "with a discount" and see if there are cheaper offers on Yandex Market:
It turns out there are! And much cheaper! So much for the discounts from Eldorado! Here, I think, everything is clear without words...
3rd place - Citilink and M.Video
I decided to combine these 2 online stores into one position, as their indicators are roughly equal (at least according to Yandex Market and reviews).
We can summarize all of the above. Whatever you buy, always treat it responsibly, because customers are the main source of income for such stores, which either sing better, but as a rule - only sing worse!
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