Anti-rating is a negative assessment of someone's activities and its digital indicator, which is based on the opinions of experts in a specific field and the results of public opinion statistics. Today we will conduct a brief analysis of 4 major online stores that position themselves as convenient, fast, and accurate, but we all know what lies ahead.
1st place - Ulmart
1st place in the anti-rating of major online stores is firmly and confidently held by one of the country's main suppliers of multicookers, coffee makers, and other household appliances — Ulmart. This store cannot be the best in all aspects and manifestations. We will try to prove it.
Let's go to the seller's website and look for a specific product. For example, I took a tourist navigator. What do we see on the page: the product price is 7,990 rubles (according to the store, this is a new product with excellent characteristics). Now let's look at the bottom right corner of the page and see the following inscription: "The same item for 8,000 rubles. Reason for the price reduction — Product with damaged packaging".
If you buy this product, to what percentage will its packaging ultimately be damaged? There's no need to answer this rhetorical question! In other words, customers are being deceived directly on the product page, without delving into website settings and dynamically generated ads by the system — because it is not the system's job to monitor such things...
Let's move on...
Now let's go to Yandex Market and search for Ulmart. First, let's look at the indicators and rating of the online store itself. The lowest of the presented parameters — 1 star — accounts for as much as 10% of the total ratings! This is a lot... We can immediately draw a certain conclusion — these are ordinary people who encountered poor service + possible competitors. However, there are many more 5-star reviews than real ones, judging by the quantity! If we ignore the writing style of the texts, we can easily distinguish paid posts from real ones with the naked eye.
Try the following shopping option: visit an offline store and simultaneously check the Ulmart online store on your mobile device. Most likely, the price of the same product will not be in favor of the offline store! I don't know what "Rospotrebnadzor" and the Federal Antimonopoly Service are looking at, but this is outright deception of customers!
2nd place - Eldorado
Let's again look at the rating from Yandex Market, where the negative reviews of this online store's customers are clearly visible. There are fewer 1-star responses here — only 5%, but don't jump to conclusions, because: first, this store is less popular among people, and second, it has already earned a reputation for the "quality" of its products, so many people are not surprised and simply do not write about it online.
Now about discounts in online stores:
The site publishes special offers and promotions, so let's calculate the savings from them... I put a random product I saw into the cart and applied the discount code listed on the site, resulting in a total of 6,686 rubles (excluding shipping!). Now let's copy the full name of the product "on sale" and see if there are cheaper offers on Yandex Market:
It turns out there are! And much cheaper! So much for the discounts from Eldorado! I think this is clear enough without further words...
3rd place - Citilink and M.Video
I decided to combine these 2 online stores into one position, as their indicators are roughly equal (at least according to Yandex Market and reviews).
We can summarize everything stated above. Whatever you buy, always approach it responsibly, because customers are the main source of income for such stores, which either improve or, as a rule, only get worse!
Stay vigilant, folks!
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